Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores, and analyses the data produced by a company's activities. BI is a broad term that encompasses data mining, process analysis, performance benchmarking, and descriptive analytics. BI comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business. A BI Strategy is a roadmap that enables businesses to measure their performance and seek out competitive advantages and truly "listen to their customers" using data mining and statistics.