Business analytics (BA) refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics aims to inform changes to a business through utilization of predictive models that provide insight into the outcome of proposed changes. Business analytics utilizes big data, statistical analysis, and data visualization to implement organization changes. We have three phases in BA - Descriptive Analytics, Predictive Analytics and Prescriptive Analytics.